You’ve ordered a thousand business cards, also known as the mini billboards to advertise your company. And let’s face it-a boring, predictable billboard is hardly going to make someone look up from traffic road and take notice.
Before you go out and order the most outlandish design on expensive, textured paper, take a few minutes to think about your company and the image you strive to put forward.
Consider which of the following words would describe your business: conservative, forward-thinking, administrative, creative, free-spirited, influential, decisive, professional, personal, service-oriented, expensive, grassroots, etc.
Does your company already have a logo or other marketing materials you’d like the business card to match? Should your business card coordinate with the company’s website? Also consider if having your photo on the card would be an effective marketing tool.
Who is your typical client? Is it a professional or the average Joe who will most likely pick up and hold onto your card? For example, you wouldn’t likely take confidence in a lawyer whose card came in circus colors with clipart in the corner. A geometric design in basic colors like navy, silver or black would ensure that your clients can trust you to get the job done. Likewise, a daycare service with the same design as the lawyer’s card would probably invoke a few yawns. What parent would want to drop off their 2-year old somewhere if they didn’t think the business cards even looks halfway “fun”?
In the case of business cards, different is almost always memorable. Think about some business cards you’ve seen that you like and ask yourself what drew you to the design. Was it the royal blue background set with strong, sans-serif, white type? Or simply a clean and classic design with ample white space? Some cards draw attention with vellum or textured cardstock, while others stand out for their vertical orientation instead of the traditional horizontal design. Even 2-inch square cards are becoming more popular for networking purposes.
Overall, go with a design you like personally. But don’t stray too far away from your company’s original purpose and mission. Design to promote confidence that your company can get the job done. And don’t be afraid to consult with a designer to create a striking look for your company. Any money you invest toward an eye-catching design will be money well spent.
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