Marketer Shel Horowitz understands the value of voice communications. Horowitz wants more business owners to develop an appreciation for relationship building, using voice communications. For that reason, Horowitz encourages every business owner to follow up on each presentation of a business card.
If a business owner happens to present a business card to a member of the media, then that follow-up becomes even more important. According to Horowitz, when a business owner takes the time to make a follow-up call to someone who has received that owner’s business card, then there is a good chance that the same phone call could lead to distribution of a press release.
As a former reporter, this writer can expand on the claims made by Horowitz. This writer used to receive follow calls from a man who had presented her with a “business” card at a City Council meeting. That retiree was no longer a business man, but he wanted to gain some PR for certain non profit organizations.
This writer had only a limited ability to select the focus of articles in the paper that asked her to attend the weekly Council meetings. Still, this writer did do ghostwriting for various web sites. Any information that she received from the “business” card giver could eventually get posted online. Such a posting would certainly provide that information with added publicity.
Carolyn Howard-Johnson, a book promotion specialist, knows a good bit about publicity.
She has compared publicity to “planting bulbs.” Carolyn has witnessed the ability of a bulb to sprout in places where it has received little, if any attention from a gardener. Business owners need to watch for unexpected, sprouting bulbs. Business owners should thus stay in touch with each person to whom they present a business card.
At this time when no business can ignore its financial health, there is one more reason to follow-up on the presentation of a business card. Any form of follow-up can help a business to alert a potential customer to price changes on the products or services of that same business. This writer receives occasional email notices from a “paid to publish” company. Those notices let this writer know when that company has elected to offer some type of special.
This writer welcomes those follow-up emails. While this writer does not plan to self-publish a book, she knows that her husband might soon need the services of a paid to publish company.
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