Two days before the arrival of spring, a rather heavy box made its way to a residence in Los Angeles. The photographer in the home that received that box welcomed the arrival of a collection of old photographs. That same photographer found among those photographs an old promotional item.
It was an address book, a book that AAA had distributed to the car owning men and women who were members of AAA back in 1967. The photographer made this comment about that address book: “It is an antique.” Does it look like the typical business card could soon become “an antique”?
Penny C. Sansevieri, a book marketing expert has indicated that the answer to that question is “no.” Sansevieri does not want marketers to feel that the growing interest in electronic media represents a “death knoll” for the business card. Sansevieri does have a few suggestions concerning the best way to make a business card as effective as possible.
In an email that Sansevieri sent out on March 19, 2009, she suggested that each business owner should assess the clarity and precision in the benefit statement on his or her business card. At the same time, the card holder should make sure that each and every business card allows the business to be connected with the existing network of social websites.
A business card should, of course contain the phone number and the email address for whatever business is mentioned on that same card. In addition, that card should have the Facebook URL, the Twitter account and (if applicable) the Linkedin and Squidoo page for that same business.
In other words, a business should demonstrate the willingness of a company/organiztion to make it as easy as possible for someone to take advantage of the online presence of either a for profit corporation of a non profit foundation.
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