Following the arrival of spring, you can expect to see a steady rise in the number of community festivals and fairs. Such colorful and spirited events can provide you with an excellent setting for the distribution of business cards. Your business cards serve as a powerful marketing tool, if they contain sufficient information.

Does your business have a Twitter account? If so, then you need to have that account on your business cards.  This is the first of a series of articles. Each article in this series will look at various ways that a business can use the combination of Twitter account and business cards as a marketing tool. This first article will focus on the marketing strategy employed by a simple delivery truck.

A small business in Los Angeles County delivers meat to a limited number of customers. That business has a single delivery truck. The business owner would like to expand his business; he would like to have a fleet of delivery trucks. He needs to concentrate on his ability to market his product.

The owner of that delivery truck has found a way to use Twitter as a marketing tool. The owner of that delivery truck puts regular posts on Twitter. Those regular postings let delivery customers know the location of the truck that is carrying the cut meat from a small, still growing company.

Think about how helpful those Twitter postings can be. By learning the location of that delivery truck, customers can estimate how soon they might receive any meat that they have ordered, or meat that they plan to order. Customers can be alerted to the presence of the Twitter postings by distribution of business cards. The company’s Twitter account appears on each card.

Maybe you can think of ways that your business can use Twitter as a marketing tool. This writer has a few suggested ways for using Twitter as a marketing tool. This writer plans to offer those suggestions in a short series of articles.

Related posts:

1. Offering a Taste of What Twitter Can Do
2. If You Want to Market with Twitter, Here’s a Helping Hand
3. Sizing Up Other Ways to Market with Twitter
4. Why You Should Follow-Up on Each Presentation of a Business Card
5. A Marketing Expert Weighs In on the Importance of Business Cards