Regular viewers of this website may have read the article about the delivery truck that used Twitter as a marketing tool. This article suggests a few ways that restaurants and markets can use Twitter to bring in new customers.

Certain foods become more plentiful (and cheaper) during specific seasons of the year. If you have a restaurant or a market, you often need to advertise the availability of seasonal produce. A Twitter account can provide a restaurant or a market owner with an added way to get out word about receipt of local fruit or vegetables.

Of course, customers need to know about the restaurant’s or the market’s Twitter account. That is where the business card comes in. The restaurant or market with a Twitter account needs to use its business cards, with their information about the Twitter account, in the hands of faithful customers.

Zappos.com CEO utilizes Twitter on his business cards

Whenever a restaurant or a market services a diverse population, the owner of that establishment should become acquainted with the diversity of holidays celebrated by the various customers. In that way, the restaurant or market can better know when to send out effective Twitter messages. Take, for example, the information that should be at the hands of a market owner in west Los Angeles.

West Los Angeles is home to a concentration of Iranian-Americans. They celebrate the Persian New Year on the first day of spring. Each Persian family sets up a special table. One item on that table should be an apple.

A market owner might want to put out this Twitter message in mid-March: “A red apple from our newest shipment would look great on your Norouz table.” Although short, this well-timed message could prove quite effective. A market owner using that message would benefit most by handing out plenty of business cards, cards that contain the market’s Twitter account.

Related posts:

1. Uncovering the Marketing Potential in Twitter
2. Sizing Up Other Ways to Market with Twitter
3. If You Want to Market with Twitter, Here’s a Helping Hand
4. Why You Need a Tagline on Your Business Card
5. A Marketing Expert Weighs In on the Importance of Business Cards