The postcard. It’s a common enough piece of paper. Most people are familiar with it and it’s been in circulation for decades. But believe it or not, there are still things you can do with postcards that sell your business or promote yourself in a whole new way. I know! I was just as surprised as you are. But I’ve come across a few tips that should revamp your outlook on postcards. What follows are three ideas to keep your marketing fresh and, as an added bonus, best utilize any leftover card stock you may have.
A Coupon Built In
One way to use postcards is to make the entire thing a coupon. Sure, there should be your company logo and a few words about your company on it. Address, location and other contact information are a must as well. But instead of investing hours of time in designing a compelling graphic, instead print a coupon on the card.
Not only will this move inform potential customers about your business, but it will also give them a reason to stop by your website or physical store. And that’s half the battle right there. Plus, a coupon offering makes it much more likely recipients will actually make a purchase.
Announce a Special Prize
Business postcards are an excellent way to get people into your store, but sometimes, you have to give something away to get business. Instead of making your postcards the standard advertisement, let your potential customers know that if they come to your store-or visit your website-they will receive a free gift.
It’s really as simple as that. Half the battle is getting people into your store, so by offering up a free gift of some sort-it doesn’t have to be expensive-you can eliminate some of that hard work. People are attracted by their very nature to the word “free” so by indulging your audience, you make customers happy and boost your chances of doing business.
Get With the Season
Being timely is a great way to appeal to potential customers. That means advertising for the major holidays and seasons of the year. You can include just about anything you want in these seasonal postcards, just make sure the content and imagery is relevant and enticing.
The whole point of this sort of seasonal postcard is to help your customers or potential customers remember you. You might feel uncomfortable about sending out a postcard every few months to people in your target market, but you shouldn’t. Consumers are flooded with information from advertisers on a daily basis, so you have to work your hardest to stand out. A postcard that arrives a few weeks before Christmas, let’s say, should show an image that is reflective of the season (a snowman, a fireplace or perhaps, stockings?) but even more importantly feature an offer or ad that entices people to come into your store or visit your website.
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