Now that you have those shiny new business cards, what will you do with them? Far too many people leave their cards sitting inside of the box that they came in. Not only is this a waste of time and money, it is also the farthest thing from a good marketing strategy. Instead of leaving them inside of a box or locked away inside of a drawer, learn how to make your business cards work for you on a daily basis.
First of all, invest in one or two sleek business card holders. Taking your cards out of a new card holder always looks better than removing a few crumpled cards from your pocket. When someone else hands you their card, take the time to put it inside of your card holder – this will show the other person that you are handling their card with care and attention.
Next, keep your cards inside of pockets, wallets, and purses. Get into the habit of putting a few cards into every jacked pocket that you have – you never know who you’re going to meet! It’s also a good idea to place a few cards inside of your car. When you keep your cards handy, you are far more likely to hand them out regularly.
Now you’ll want to think about ways to network. If you are offering a local service that many people in your town might find useful, consider placing a few cards on a local restaurant or supermarket bulletin board. If you want to be even more selective, try and think of those locations that are in direct connection with your business. For example, if you offer homemade meals to go, then a local gourmet food shop might be a good place to leave a couple of cards.
Finally, never give up an opportunity to hand out a card or two. Whether you are sending a postcard or writing down a phone number, always think of ways to get your card out there. You never know who might pass along your card, or who might be interested in the services that you offer. Business cards can really be effective marketing tools if you know how to use them the right way. No matter what you decide to do with those cards, make sure to get them out of the box that they came in – they won’t generate any business if they can’t be seen!
Related posts:
