If your response rates from your print marketing campaign are not where you would like them, it may be time to shake things up a bit. People tire of the same old ads, delivered in the same boring manner. Trying a different and novel approach could see a dramatic increase in your sales from your print marketing campaign.
Are you still sending your letters in tired plain envelopes? Are your postcards dismally sad? Instead of using plain envelopes to send our sales letters, try extra large ones, which are certain to grab the recipient’s attention. The use of bright colors and large typeface can also enhance the chances of your mailers being read, and not tossed in the shredder.
What do people like to get in the mail? Besides free samples of some male enhancement pill, the answer is packages. Use a box or tube to mail your next promotional letter in. You can put all sorts of print on a box, and the customer will feel like it is their birthday. You are almost certain to make it past the receptionist with a package, since it seems important.
When you mail your sales letter, why not throw in a key chain, pen, can cooler, or other freebie? Embossed with your company’s logo of course. People love getting free stuff. Especially items that they can put to good use. This can be rather costly though, so make sure you have the budget for it before you begin.
Keeping all promotional mailers consistent with your brand is crucial. You want people to remember you by the color scheme and logo that you have created uniquely for your company. Be sure to put your return address on the box or tube, as bomb scares are rampant these days. Bombs are generally not considered good business practice. That creates quite a quandary for people who make explosive devices like dynamite however. I am sure they have their own strategies. I mean it’s not as if they can send clients a little fake dynamite stick in the mail, saying, “I’m just exploding for your business!” Anyway, that is not your problem. Unless you are an explosives salesperson, and if that is the case, you might want to find another avenue to pursue in marketing your product.
Don’t forget about the follow up call after the package has been received. Your call will probably be much appreciated, since you have already pre sold your product. If you are an explosives maker, you may find suits knocking at your door. Please don’t send out free samples of your product if this is the case.
Although using dimensional mailers to send to prospective clients can be quite costly, the returns on the number of customers you can get from them are worth it. Make yourself memorable, and people are more likely to buy from you.
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