A major caveat in the business world today is to not get too caught up in getting the biggest return on initial investment. Of course, the bottom line is one of the most important lines for any business. But businesses should also be looking at their business’ timeline as well. By timeline, we mean your customer’s lifetime value; what revenue they’ll help create for your company over the entire length of your business relationship. Enter discount offers.

Many businesses shy away from discount offers because they fail to look beyond the initial sale; the instant netted revenue. Consider this though, how much revenue would you net if you never got that client at all? Nothing! So, for one thing, a smaller profit still marks a profit. Plus, a discount offer gets your prospect to walk through your doors, virtual or brick-and-mortar, and start contributing towards that lifetime value of theirs.

Discount offers can provide enormous incentive to put your prospect into motion. Although your business should never solely rely on price point to acquire and maintain your client base, it still serves as a significant reason for your prospect to look into what you have to offer. Additionally, a discount goes great lengths in persuading fence sitters. If a prospective client is comparing your business’ product or service to an identical business, with the only difference being that you offer a discount, then that alone is enough to get them off the fence and into your client pool.

Providing a discount offer gives prospects that warm and fuzzy feeling of confident consumerism by assuaging one more of their purchasing fears and reducing any risks they might perceive in following through on your offer.