For some, the thought of using door hangers as a promotional tool seems passé. As though it’s just too cheesy to be taken seriously as a business advertisement. But really, that couldn’t be further from the truth. There are plenty of legitimate applications for door hangers in your efforts to promote your business or brand image. All it takes is a little bit of ingenuity and applied effort on your part. And yes, a willingness to go for the tongue-in-cheek route.

Still protesting that door hangers are simply not for you? We beg to differ. The following 5 instances will quickly point out just how relevant door hangers can be.

Your Business is Brand New

There’s no better reason to leave a door hanger on the doors of people in your neighborhood than if you’re new in town. It’s hard enough to start a new business when you haven’t any idea about the customer base in the immediate vicinity. Door hangers are a great way to test the waters and see what sort of clientele you can bring in. You may even want to consider mailing door hangers to potential customers if you have an online business. It’s eye-catching and demands notice.

You’re Introducing a New Product Line

If your business has been around for a while but you want your customer base to get reacquainted with you, this tactic might be beneficial to you. There’s no better reason to mail out door hangers than if you have a new product line coming out. It could be a small update or a major overhaul. The important thing is that something has changed at your company and your customers or clients need to know about it!

You Want to Reach a New Market

If there is an area of the market that you haven’t tapped yet, a door hanger might be the perfect way to attract some newfound attention. Not only can door hangers be cute and clever, they can also relay vital information about your company to an entirely different audience. Regardless of what your chosen message is, the important thing is getting out there in as unique a way as possible.

Your Company Has Moved

I can’t think of a better reason to send out a door hanger or two than if your business has moved. It doesn’t even matter what kind of business you have. Consulting firms, consignment shops and caterers can benefit from door hangers. Try to incorporate the door hanger into your moving announcement somehow. A play on the hotel “Please, do not disturb” sign, perhaps?

Your Products Are Room-Specific

This might not apply to very many people, but door hangers can really come in handy as advertising if your products are specific to particular areas of the home. For instance, if you sell kitchenware, you might want to portray the kitchen in some way on the door hanger with a cute message that connects to your products and overarching business. It’s not always easy to combine all of these elements, but with some effort and commitment to quality, the results are always worth the trouble.

Postcards

Who hasn’t received a postcard in the mail, on your door, or at a tradeshow? No one – because they work! Adding postcard marketing to your media arsenal is a must for those needing to reach a mass audience with limited means. For those with huge mailing lists, consider hiring your printer to mail them for you.

Pros

• Extremely cost effective
• Well suited for mass market mailings, door to door promotions, and tradeshows
• Excellent choice for enticing new clients with limited time offers, new products, and events
• Many sizes available from small to oversize
• Cheaper to mail than a standard letter

Flat Brochure

Flat brochures take many forms – flyers, trade show hand outs, brochure inserts, stand alone flyers, and more. Offered in a variety of sizes, their format makes them applicable to unlimited types of promotions. Perfect choice for those on a limited print media budget!

Pros

• Extremely cost effective
• Well suited as a stand alone piece for mass promotions and tradeshows
• Instantly update your brochure as an insert with a new client or returning client coupon
• Many sizes available from small to oversize
• Perfect format for pricing structures whether hourly or project based! Salons, pet groomers, dry cleaners, interior decorators, car washes, disc jockeys, catering, etc.

Classic Trifold Brochure

Who can go wrong with the classic, timeless design of a trifold brochure? An instant credibility builder for companies small and large, it is an essential sales tool for qualified prospects.

Pros

• Builds instant credibility and image branding for your business
• Ample room to promote your top sales points and eye-catching graphics
• Mailbox friendly – whether sealed and mailed on its own or in a standard sized envelope with a cover letter
• Easy to read columns
• Exceptional format for service or product based businesses including financial consultants, engineers, wedding planners, bakers, web developers, nonprofit organizations, churches, retail shops, restaurants, and more!

Magnets

This pocket-sized media option reminds your clients to call you daily – usually via a prominent place on the refrigerator. Your clients can’t call if your contact information isn’t handy!

Pros

• Perfect for any business that requires appointments – doctors, pet groomers, pet kennels, salons, personal trainers, insurance agents, natural health practitioners, tax offices, custom clothiers, realtors, tailors, plumbers, etc.
• Excellent choice for delivery or take out restaurants
• Keeps basic contact information readily accessible
• Durable construction lasts years

Doorhangers

Need a quick way to canvas the neighborhood for pennies per piece? Doorhangers are a quick, cheap way to blanket the residents in close proximity to your business. Be sure to offer a limited time savings or perforated coupon for the highest response possible.

Pros

• Extremely inexpensive
• Ideal for residential focused businesses
• Maximum response when paired with the addition of perforated coupons and business cards at the bottom
• Labor delivery is free – if you deliver them yourself!

Do you have a favorite go-to type of print media? Feel free to post below and help out our other readers…