So far, the articles presented on this website have focused on how to make money using Twitter. Suppose that you operate a non profit organization. Can you benefit from using Twitter? Yes you can.

Non profit groups often provide their members with business cards. Each of those cards could have a Twitter account printed on it. The non profit group issuing those cards could then use its Twitter account to expand the size of its membership.

Suppose you run an organization that seeks to improve the environment. By demonstrating your group’s concern for the environment, you could attract other “nature lovers.” You need to make use of a Twitter account.

Your organization should put out information about new laws and regulations that relate to the environment. By having a Twitter account, your organization should find it easy to share updates on new laws and regulations. By having its Twitter account on a business card, your organization could encourage potential members to check out the information that your organization has sought to make public.

Suppose that you run an organization that seeks to help patients who suffer from a particular health condition. In that case, you might want to send out a notice on Twitter each time that researchers announce a finding that relates to the condition in which your organization wants to demonstrate a special interest. Your organization might also want to announce via Twitter the release of new drugs or health aids, whenever those items can benefit the group that your organization wants to help.

Regular viewers of this website may have read the article about the delivery truck that used Twitter as a marketing tool. This article suggests a few ways that restaurants and markets can use Twitter to bring in new customers.

Certain foods become more plentiful (and cheaper) during specific seasons of the year. If you have a restaurant or a market, you often need to advertise the availability of seasonal produce. A Twitter account can provide a restaurant or a market owner with an added way to get out word about receipt of local fruit or vegetables.

Of course, customers need to know about the restaurant’s or the market’s Twitter account. That is where the business card comes in. The restaurant or market with a Twitter account needs to use its business cards, with their information about the Twitter account, in the hands of faithful customers.

Zappos.com CEO utilizes Twitter on his business cards

Whenever a restaurant or a market services a diverse population, the owner of that establishment should become acquainted with the diversity of holidays celebrated by the various customers. In that way, the restaurant or market can better know when to send out effective Twitter messages. Take, for example, the information that should be at the hands of a market owner in west Los Angeles.

West Los Angeles is home to a concentration of Iranian-Americans. They celebrate the Persian New Year on the first day of spring. Each Persian family sets up a special table. One item on that table should be an apple.

A market owner might want to put out this Twitter message in mid-March: “A red apple from our newest shipment would look great on your Norouz table.” Although short, this well-timed message could prove quite effective. A market owner using that message would benefit most by handing out plenty of business cards, cards that contain the market’s Twitter account.

Following the arrival of spring, you can expect to see a steady rise in the number of community festivals and fairs. Such colorful and spirited events can provide you with an excellent setting for the distribution of business cards. Your business cards serve as a powerful marketing tool, if they contain sufficient information.

Does your business have a Twitter account? If so, then you need to have that account on your business cards.  This is the first of a series of articles. Each article in this series will look at various ways that a business can use the combination of Twitter account and business cards as a marketing tool. This first article will focus on the marketing strategy employed by a simple delivery truck.

A small business in Los Angeles County delivers meat to a limited number of customers. That business has a single delivery truck. The business owner would like to expand his business; he would like to have a fleet of delivery trucks. He needs to concentrate on his ability to market his product.

The owner of that delivery truck has found a way to use Twitter as a marketing tool. The owner of that delivery truck puts regular posts on Twitter. Those regular postings let delivery customers know the location of the truck that is carrying the cut meat from a small, still growing company.

Think about how helpful those Twitter postings can be. By learning the location of that delivery truck, customers can estimate how soon they might receive any meat that they have ordered, or meat that they plan to order. Customers can be alerted to the presence of the Twitter postings by distribution of business cards. The company’s Twitter account appears on each card.

Maybe you can think of ways that your business can use Twitter as a marketing tool. This writer has a few suggested ways for using Twitter as a marketing tool. This writer plans to offer those suggestions in a short series of articles.

The strategies suggested for owners of restaurants and markets apply to fashion retailers as well. If you sell any type of clothing, you should have a Twitter account. You should use that account to get out word about seasonal specials. You can also use that account to alert your customers to holiday-themed clothing that is being offered to those who visit either a brick and mortar or an online store.

Now again, no store owner should expect that use of Twitter will be effective in the absence of business cards. Customers need to know a store’s Twitter account. A fashion retailer should use business cards to distribute information about his or her business. In addition, the fashion retailer should not stop with notice of seasonal or holiday clothing.

A fashion retailer needs to keep track of what is happening on the local level. When will the local high school have its prom? When will the local college or university have its Homecoming Dance? Students will want new dresses and new suits to wear at those events. A wise fashion retailer makes certain to tell customers about the dress clothing at his or her store.

A fashion retailer can also benefit from information on the dates of spring break at a local college or university. Some students head for the beach during spring break. Others decide to hit the slopes before all the snow melts. Both groups of students are potential customers. Those students need to know about any attire that they might want to pack, as they prepare to leave for their chosen destination.

The multitude of ways by which a fashion retailer can use a Twitter account highlights the importance of such an account. Of course, as mentioned, that retailer needs to make sure that the account information appears on the retailer’s business card.